12.08.2019
Mcquail's Mass Communication Theory
Mcquail's Mass Communication Theory Rating: 6,9/10 5753 reviews
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Mass Communication Theory is probably one of the most famous and successful of his works, it was first published in 1984 and now it came out in its fourth edition and has a title McQuail’s Mass Communication Theory. The book has been published in Swedish, Italian, Spanish, Greed, Turkish, Estonian, Korean, Czech, Romanian and Japanese.
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The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audienc..more
Published April 30th 2005 by Sage Publications Ltd (first published 1983)
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Jun 28, 2018Clare O'Beara rated it it was amazing · review of another edition
This book was highly recommended by a lecturer on my journalism course. While journalism is certainly part of the content, this book also looks at the many forms of media including books, film, telephone and internet content.
If you want to find a quote for your essay you will certainly find it in this book.
The author has kept coming back to it and updating so certain passages read as though tacked on later, the historical discussions at the start being less altered, while other topics are up t..more
Nov 21, 2007Ima -If you want to find a quote for your essay you will certainly find it in this book.
The author has kept coming back to it and updating so certain passages read as though tacked on later, the historical discussions at the start being less altered, while other topics are up t..more
Summary Of Mcquail's Mass Communication Theory
rated it really liked it Shelves: all-about-communication
Sebenarnya ini buku nggak wajin untuk di beli waktu mahasiswa. Krn teori2nya banyak di buku2 komunikasi lainnya. Tetapi gw beli buku ini, saat itu masih semester 3. Siapa tahu nanti pas skripsi gw butuh. Akhirnya memang sangat membantu gw pas skripsi terutama soal teori2nya yg banyak di terapkan dlm berkomunikasi sehari2 maupun sebagai praktisi komunikasi. Nggak menyesal deh, gw sampe nabung dulu membeli buku ini. Maklum, anak kost. Hehehe..hehe...
One never finishes reading this book, so I thought I should write my review anyway. The English-speaking bible of media sciences has disappointed me greatly. The book focuses on more or less important topics with no sense of order. There are better and more concise books giving a general overview of communication science.
Dec 02, 2012Amy rated it did not like it · review of another edition
There are 621 pages with no pictures and no examples. I read all of them. The cover is pretty, though.
im a media study student
Jan 13, 2018Frédérique Hazéová rated it really liked it · review of another edition
Vyčerpávajúce.
I cant forget everything I read in this book. This book is so impactful to me. It was my best friend back in my freshman year in university. When I was alone, when my thought kinda lost and felt I wanted to give up because of the difficulty I faced in learning communication, I looked into this book and found an enlightenment. Also, a good 'shoulder' to lay my head when I was sleepy. Really, this book was the first best friend I could make in univ year. Without it, I wouldn't be a successful pers..more
This book helps me develop a research proposal for finding out if 21st century radio will develop digitally with audience listening options in mind.
Aug 15, 2012Noora rated it liked it · review of another edition
Osittain mielenkiintoinen, osittain puuduttavan tylsä ja hidaslukuinen tenttikirja.
Dec 12, 2016Vincentius rated it really liked it · review of another edition
buku pegangan melewati teori komunikasi massa, sosiologi komunikasi massa, perspektif dan teori komunikasi, dan perkembangan teknologi informasi..huaaaahhhh..
Some parts of the book are a little bit obsolet, however there are many interesting things worth to read and worth to investigate about
This book is my new best friend, haha.
Am failing to download the book, what should I do?
Book that I use at uni.
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Jhoni Kristian rated it it was amazing
Dec 04, 2018
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